My passion for travel was ignited as a child while traveling widely throughout Europe. Thanks to my attorney/hotelier father, who owned a Relais & Chateaux hotel in Bavaria, I visited the finest hotels in my native Germany, as well as many in Austria, Switzerland, and France. Through these travels I developed both a love for the tourism industry and a keen eye for impeccable service and standards. Most of all, I came to appreciate the power of an incredible trip to create enduring memories.

After receiving my Baccalaureate from “Schule Schloss Salem,” followed by studies in law at the Universities of Würzburg and Cologne, I entered the hotel profession. I enjoyed extensive training at the Hotel Bristol in Paris, among other luxury properties, as well as at my father’s hotel, “Der Schafhof,” where I learned every detail of the business “from the ground up.”

In 1997 I moved with my family to the US, where I am now fortunate to have parlayed my industry training and personal travel experiences into a profession as a luxury travel advisor. More than a career, my passion for travel inspires me daily to create personalized, magical “trips of a lifetime” to every corner of the globe for my discriminating clients.

Through Becky Lamb Travel and the Virtuoso network, I also have direct contact and personal relationships with luxury service providers worldwide, including the best hoteliers, cruise lines, transportation and tour operators. These relationships ensure a higher level of service for my clients and allow me to quickly resolve any issue that may arise during travel.

What My Clients Are Saying

"We were so pleased with the travel plans Johanna made for us in Geneva and Paris. We had never been before, she found the perfect hotel for us, and all arrangements were just as we wanted. We’ll be going to Spain later this year, and there’s no doubt we’ll entrust ourselves to Johanna again!"
"Johanna MacMaster, Luxury Travel Advisor, is the sort of top notch professional that is so rare to find in this day and age. She is responsive, does her research and is very thorough, making sure there is no room for error. I have booked fabulous trips with her and quite a variety, including the Russian Arctic, Spain, Brasil and a National Geographic expedition. Also noteworthy is the fact that she is a lovely person, so easy to deal with and eager to accommodate any special requests. I can highly recommend Johanna with absolutely no hesitation. You will find no one better!"
"Johanna did a fantastic job planning our family’s Italy trip. Our hotel accommodations were superb, transportation ran like clockwork, and tour guides were excellent”.
"Some of our most memorable trips have been put together by Johanna. Her knowledge is beyond anyone else's that I have come across. She considers everyone's interests before putting together an itinerary. Then, she thinks of very unique experiences that are tailored to you and your family. The best part of it all is that she has traveled to most destinations that one might be interested in going. So it's like a friend giving you insider trips! A trip planed by johanna is simply an experience to be had."
”On very short notice, Johanna helped us craft a personalized Swiss itinerary around the adventure travel plans of our adult children. With Johanna’s expert guidance and familiarity with the locale, we landed on a luxurious hotel situated on the banks of Lake Lucerne. It was a perfect setting for a combination pure of relaxation and the hiking and cycling we enjoy. Overall, we stayed in 4 different Swiss locations over a 12 day vacation. She provided us with local transportation, lodging, and dining options that exceed our expectations!"